Friday, July 10, 2009

MADD About Beer

Some special interest groups are like unions: they were formed for a good cause, but outgrew that initial purpose as they gained political traction. Take MADD, for example. No one is denying that DUI crashes are a terrible thing, and MADD is to be commended for getting the nation to take them seriously. But do they really need to go after (the excellent) Flying Fish Brewery over a line of specialty beers that pay mock tribute to the legendary Jersey Turnpike? If they're promoting drunken driving, then maybe MADD should go after Fat Tire next (okay, it's a bike tire, but you could still mess yourself up pretty good weaving around on a bike). And they must really hate these commemorative NASCAR beer steins! Do they really think a beer's name is going to influence (by definition) grown adults to get liquored up and slalom down the Jersey Turnpike...or at least any more often than that already happens? Or is this just another publicity grab by a special interest group that's outgrown its original mission?

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