Monday, April 07, 2008

Viagra Has Finally Crossed A Line

I was sitting in a bar in the Broad Ripple district of Indianapolis watching the Fox baseball "game of the week" on Saturday when the Nashville country music version of the "Viva Viagra" commercial came on. (I wanted to embed the video here, but I couldn't find it on YouTube or Break.com. So if you haven't seen it yet, go to this page on Viagra's site and click the link for the video labeled "Nashville. Go ahead, I'll wait. And if you find a version on a video site that I can embed, tell me about it and I'll give you full credit.)

Of course this is a commercial that I've seen a hundred different times, given the sheer number of sporting events that I've tuned into, but for some reason, this viewing was disturbing. At first I thought it was because the bar TV's closed captioning was displaying the lyrics to the commercial while The Escape Club was playing on the jukebox over the speaker system. Then I realized that just as I was watching this commercial alone and uncomfortable, my lovely girlfriend having stepped away momentarily, this commercial is nothing but a bunch of men in cowboy hats singing about their love for tumescence. Let me repeat that: Viagra's new commercial is a bunch of guys in a darkened room singing about getting a rod. Not a woman can be found. If you thought watching sports with your family and friends couldn't get more awkward than Cialis's mentions of four-hour erections....think again.

Update: I just noticed that the "Nashville" commercial is similar to the "Roadhouse" commercial. At least in the latter, the singers all go their separate ways, presumably off to their women, once they've finished singing about their boner pills.

1 comment:

  1. Hahahaha, I had the EXACT same thoughts about this commercial when I saw it.

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